How to Build Social Media Marketing Strategy Goals ?

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What Is Social Media Marketing?

Social media networking sites are no-cost or low-cost marketing tools for our business or brand. Using this platforms facilities the building of networks and allows conversations. This relationship building process encourage trust and increases confidence in your services or products.

Social media marketing helps you to elevate your audience and customer and it is an essential element for digital business. It also increase site popularity and bring potential customers to our niche area. More than 50% of small businesses aren’t using social media to promote their business. In social media Marketers engage in social media by:

  • Using the existing ones
  • Setting up their own

Benefits of Social Media Marketing

Content + Social Media Marketing = Online Success

The order of the benefits of social media marketing

  • Increase in Traffic = 79%
  • Created more Loyal Fans = 68%
  • Best for Marketplace Insights = 66%
  • Generate loyal leads = 66%
  • Increase search ranking = 58%
  • Growth in business partnership = 55%
  • Established in thought leadership = 54%
  • Sales Improvement = 51%
  • Less marketing expenses = 50%

Content Marketing VS Social Media Marketing

In the social media marketing, the focus of the marketing activity is located within the chosen social networks. Social media campaigns are operated inside of Facebook, Twitter, Google+ etc. The content produced is placed inside of these networks according to their rules and regulation.

  • Social Media Marketing : Direct or indirect marketing shared through social web.
  • Content Marketing : Online and offline created and shared for the purpose of directly promoting a business
  • Social Media Marketing + Content Marketing : Publish amazing content and let the world know about it through the tools of social media

Digital Marketing Trends 2018

  • Emails with social sharing buttons increase click through rates by 158%
  • Nearly 50% of companies have content marketing strategy
  • 67% of business to business content marketers consider event marketing most effective strategy
  • 33% of traffic from google organic search goes to the top 5 items listed
  • Social media marketing budget over the next 5 years will double

The Marketing Mix

  1. Place : Location, Accessibility, Parking, Local Attractions, State of repair, Perceived, Quality
  2. Product : Types of room, Bedroom, Furnishings, Clean Bathroom, Breakfast Menu, Local Knowledge, WiFi
  3. People : Chearful Hosts, Empathy with Guests, Personal Touch, Flexibility, Communication
  4. Process : Easy to Book, Clear Instructions, Easy to pay, Cash- Credit card, Bank Transfer, Cancellation terms
  5. Promotion : Online- Offline, E-mail News, Banner Advertising, Google Ads and SEO, Guest Reviews, Your Own Website, Social Media, Local Events
  6. Price : Value, Competitive Last Minute deals, Special Offers, Multi- Night stays, Varied room rates

Social Media Statistics

  • Total Population = 7.357 Billion
  • Active Internet Users = 3.175 Billion
  • Active Social Media Users = 2.206 Billion
  • Unique Mobile Users = 3.734 Billion
  • Active Mobile Social Users = 1.925 Billion

Social Media Facts 2018

  • 645 Million people look at local business pages on Facebook per week
  • 43% have found new customers via LinkedIn
  • 60% claim that they think more highly of businesses that receive positive feedback and comments on social media
  • 96% of small business owners now use social media marketing and 92% of them agree that this type of marketing is very important for their business
  • 50% of shoppers claim to have bought a products or service based on recommendations they receive via their social media networks
  • The number of worldwide social media users is projected to grow from 2.1 billion by 2018
  • Over 75% of all Internet users use social media

Trinity of Digital Marketing

  1. Content : Blog post, slides, info graphic, videos, podcasts, image
  2. Social : Social networks, reach, influence, engagement, communities, reputation
  3. SEO : Web speed, Keywords, Link building, Architecture, optimization

Content + Social + SEO = Digital Marketing

Social Media VS Social Business

Social Media

  • Finding friends
  • Asking any people to like you
  • Sorting friends into various lists
  • You can share anything in real time
  • Product recommendations
  • Generating online recognition

Social Business

  • Finding subject matter experts
  • Crow sourcing business solutions
  • Online collaboration
  • Building communities around silos
  • Creating the two-way dailogue
  • Collective business knowledge
  • Building a personal brand


Branding is one of the most obvious benefits for most businesses using social media. Whether users directly engage with your new brand or not, they will still see your brand name within the networks which they use.

The more impression a consumer gets of your business, the more likely they will remember your name in the future. Whether you are shoe retailer or a non-profit looking to gain recognition for your cause, brand awareness is vital for your continued success.

Traditional Marketing VS Digital Marketing

Online Marketing

  • Website Marketing
  • Search engine optimization
  • Pay-per click advertising
  • Content Marketing
  • E-mail Marketing
  • Social Media Marketing
  • Affiliate Marketing
  • Mobile Marketing
  • Video Marketing

Offline Marketing

  • TV Marketing
  • SMS Marketing
  • Radio Marketing
  • Billboard Marketin

Six Out Of 10

six out of 10 respondents suffered an average of more than 2 million in losses due to security incidents involving web 2.0 technologies.

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Author: Information Technology

I love working with Social Media and doing it the right way. I am the only owner of my site which is known as Information Technology An Introduction For Today’s Digital World. I enjoy teaching and creating new things as well as creating new web sites.

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