Mobile Device Privacy and Security Challenges

Without the smart phones or device use policy, it is difficult to communicate the organization’s posture on the use of such device. This is a key for first step and usually involves IT and business. Securely manage any devices,application and data. Deploy your any corporate policies on mobile devices. Comply with regular laws. It is projected that iOS and Android will be the leading operating system for smart phone from 2011 on.Once it is known how the smart phones will be used an designing the supporting IT Architecture is the logical next step. Once the IT Architecture design and use policy is defined, then the security policy needs to be documented to determine how the smart phones will be secured to protect organization’s crown jewels.

Understand the smart device security features:

  • Verify that the password policy is meeting industry standards
  • Review the encryption requirements and how encryption is deployed
  • What procedure is in place for reporting of lost devices
  • Is there a requirement for port control on a devices ?
  • What is the device are monitored and tracked
  • What audit and monitoring features are turned on ?
  • What reports are being generated ?

Key Messages

  • There are mobile security challenge but also there are solution too
  • Endpoint management is a required components but not the only solution you will need
  • There are no one size fits all mobile solution
  • The mobile landscape continue to evolve – be flexible and embrace change

Implementation Methodology

Plan Implement Manage methodology provides comprehensive approach to organization to secure and manage the smart phones or devices.

10 Steps of Implementation Methodology

  • Step 1 Plan : Usage Policy
  • Step 2 Plan : IT Architecture
  • Step 3 Plan : Security Policy
  • Step 4 Implement : IT Architecture
  • Step 5 Implement : Enable E-mail, Contact and calendar
  • Step 6 Implement : Enable Application Deployment
  • Step 7 Implement : Enable Network Connection
  • Step 8 : Regulatory Compliance Governance
  • Step 9 : Reports and Dashboard
  • Step 10 : Monitor and Audit

Top 5 Enterprise Mobile Security Concerns

  1. Device loss
  2. Application security
  3. Device data leakage
  4. Malware attacks
  5. Device theft

Primary Concern When Using Mobiles Apps

  • Privacy = 38%
  • Security = 26%
  • Sharing = 14%
  • Identity = 19%
  • None = 3%

Top 5 Commonly Used Apps

  1. Social networking =92%
  2. Messaging and chat = 75%
  3. E- commerce = 70%
  4. Mobile Banking =86%
  5. Mobile Wallet = 65%

Average Smartphone Usage

How is the average person using their mobile device on a daily basis

  • Text Messaging =92% ->10 mins 13 secs
  • Taking Photos = 62% ->3 mins 30 secs
  • E-mailing = 86% ->12 mins 6 secs
  • Gaming = 65% ->16 mins 22 secs
  • Social networking = 66% ->26 mins 29 secs
  • Navigation = 50% -> 7 mins 12 secs
  • Watching Video =54% ->15 mins 9 secs
  • Research =58%-> 9 mins 22 secs
  • Phone calls =78% ->18 mins 6 secs
  • Internet = 98% ->30 mins 49 secs

Note: 96% people use their phone at home, 83% people use their phone at work and 72% people use their phone on the go

Smartphone In-Store

  • Price compare the same product online= 39%
  • Look up reviews on products or the store itself = 49%
  • Shop for the item online if they consider the wait time at the store too long =18%
  • Look up information on the product online right before buying it at the store = 26%
  • Search online for specific products = 56%
  • Begin their research about the product once they’re in the store = 36%
  • Order out of stock products elsewhere= 29%


Mobile phone are a part of our daily life engagement with our new technological world, whether through text messages, calls, e-mails or apps.

  • 75% of smartphone users end up making a purchase where 78% in store, 57% online via a computer, 33% via a phone
  • 72% use a smartphone while in the store
  • 55% use a smartphone to find a retailer
  • 50% use a smartphone to get promotions and coupons
  • 52% use a smartphone to compare prices
  • 48% use a smartphone to read reviews and product info
  • 36% use a smartphone to search in store inventory

What is a cellular networks ?


A cellular network is a radio network made up of a number of radio cells each served by at least one fixed-location transceiver known as a cell site or base station.

Cellular System

  1. Geographic region subdivided in radio cells
  2. Base station provides radio connectivity to the mobile station within cell
  3. Handover to neighboring base station when it’s necessary
  4. Base Station connected by some networking infrastructure

Mobile Station

A mobile station in the cellular network service intended for use while in the motion at unspecified locations. They can be either hand-held personal units or installed on vehicles.

Base Station

A base station in a mobile radio used for radio communication with the mobile stations. This station are locate at the center of a coverage region and consists of radio channels and receiver and transmitter antennas mounted on top of a tower.

How does it work

  • A telephone cellular or other device that can connect to a cellular network will be referred to a mobile station.
  • A network consists of both land and radio section. This types of network is commonly referred to as a Public land mobile network (PLMN).

Mobile Phone Networks

There is a number of different digital cellular technologies, including:

  • Global System for Mobile Communications=GSM
  • General Packet radio Service=GPRS
  • Code Division Multiple Access=CDMA
  • Evolution-Data Optimized=EV-DO
  • Enhanced Data Rates for GSM Evolution=EDGE
  • 3GSM
  • Digital Enhanced Cordless Telecommunication=DECT
  • Digital AMPS=TDMA
  • Integrated Digital Enhanced Network=iDEN

Some common full form:

  • UMTS: Universal Mobile Telecommunication System
  • RAN: Radio Access Network
  • CN: Core Network
  • UTRAN: UMTS Terrestrial Radio Access Network
  • RNC: Radio Network Controller = BSC
  • node B: Special name of base station in 3GPP Specification= BTS
  • UE: User Equipment
  • SRNS: Serving Radio nework Subsystem = SRNS+node BS
  • DRNS: Drift Radio Network Subsystem = DRNC+ node BS
  • CRNS: Controlling Radio Network Subsystem= CRNC+node BS
  • lu: Reference point between RNC and CN
  • lub: Reference point between node B and RNC
  • lur: Reference Point Between RNC and another RNC
  • Uu: Reference point between UE and node B

What is Ambient Intelligence ?


Ambient Intelligence will radically change how people interact with technology and this devices will be able to locate and recognize objects and people, as well as people’s intentions. In Ambient Intelligence, people will surrounded by a multitude of interconnected embedded systems. Intelligence and Embedding is the two main key features of Ambient Intelligence vision.

Steps of ambient intelligence

  • Needed to provide responsiveness and adaptability
  • Mobile tracking
  • Decision making
  • Interpret and recognize context and activity
  • Activity recognition, activity prediction

What is Intelligence?

The capacity to learn and solve problems, in particular :

  • The ability to solve novel problems
  • The ability to act rationally
  • The ability to act like humans

The Future…. Ambient Intelligence

Intelligent in Home and Building

  • Climate Control or automatic heating
  • Automatic communication redirection
  • Adaptive information services and help
  • Automatic lighting, kitchen etc
  • Adaptive technology
  • Technology disappear into the environment

KEY technologies

Ambient Intelligence builds on three recent key technologies:

  • Ubiquitous Computing: It means integration of microprocessors into everyday objects like furniture, clothing, white goods, toys, even paint.
  • Ubiquitous Communication: It’s enables these objects to communicate with each other and the user by means of ad-hoc and wireless networking.
  • An Intelligent User Interface: it’s enables the inhabitants of the Aml environment to control to control and interact with the environment in a natural and personalized way.

Modern Ambient Intelligence

Before 1990, Classic Ambient Intelligence goals were to surpass human intelligence in Language, reasoning and abstract problem solving.

Some common goals are given below:

  • Fraud Detection
  • Spam Filters
  • Search Engines
  • Natural language processing
  • Bio metric, face/fingerprint detection
  • Robotic and Machine Translation
  • Speech Understanding
  • Business Intelligence
  • Collective Intelligence
  • Data Mining
  • Autonomous Systems
  • Machine Learning
  • Predictive Analysis
  • Pattern Matching
  • Sending, Perception
  • Behavior Modeling
  • Real world Modeling


A variety of technologies can be used to enable Ambient Intelligence environments such as :

  • Bluetooth low energy
  • RFID
  • Ict implant
  • Sensors Software agents
  • Affective computing
  • Nanotechnology
  • Biometrics

Ongoing Challenges

  • Many Ambient Intelligence applications relying upon wireless sensors are at the mercy of the battery life for the sensor.
  • Challenge is to model multiple residents in an environment.
  • Challenge for Ambient Intelligence researchers is to design self testing and self repairing Ambient Intelligence software.
  • Issues related to security and privacy for Ambient Intelligence system.

Pervasive Computing

What is pervasive Computing?

Pervasive means “Existing Everywhere“, pervasive computing embodies the future of network computing enabling wireless communication between individuals and computing devices and between devices itself. This device are tiny and invisible microprocessors embedded in any type of objects like clothes, home, watches etc. It’s also known as Ubiquitous Computing.

Evolution of Pervasive Computing

  • Mainframe :
  • One computer, Many people
  • PC : One computer , One person
  • Pervasive Computing : One person, many computers


  • Quantified Self technologies have opened up new avenues for big data
  • This does however race ethical issues for how to deal with personal data protection and privacy, which needs to be explored in greater depth.
  • Combined with the development of ambient intelligent technologies and Ubiquitous Computing, we now have the potential to design really compelling responsive space that can encourage healthier habits
  • Rising levels of physical inactivity in urban work space and office environments leads to health problems that are growing cause for concern that should be addressed in the design of these spaces
  • The principles found in colour theory can be used to enhance responsive ambient intelligence lighting systems, encouraging desirable behavior.